Plan B

Independent Hotels

We have been building websites for independently owned and operated hotels for almost two decades now and have watched as fads and fashions change with the seasons. 

Whether the challenge is coming from or Airbnb, independent hoteliers need a professional presence that can build a strong online profile and maximise direct conversion through their own channels. We support our hotel partners with our three cogs strategy - Build your site, Develop your relationships; Maximise your conversion - and help with advice on everything from social media, revenue management, SEO, web booking engines, email marketing and of course website design.

Claymore Rooms offers website design options specifically tailored for the mid-sized hotel and most importantly the digital marketing support that is required to build the online presence confidently and drive more DIRECT bookings from desktop, tablet or mobile devices. 

The flexibillity of our proprietary Claymore Content Management System allows us to create highly visual, content managed sites quickly and affordably. Have a look at some of our featured work below and keep an eye on Facebook and our business to business blog for latest updates.

Downloads and Links

Hotel Sites Checklist and Price Guide 2021

Website Build with Plan B | What's Included


Enterkine Country House Hotel Ayrshire

Enterkine Country House Hotel Ayrshire

It's always good to win an old client back and we were especially delighted to start working with Enterkine Country House Hotel again having first worked with them when they first opened way back! The new site is complemented by a monthly digital programme that we hope will speed the venue towards recovery over the coming twelve months. Clean design but with a serious amount of content in there too for accommodation, restaurant and the amazing wedding facilities.

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Fairfield House Hotel Ayr

Fairfield House Hotel Ayr

Plan B have been working with the Fairfield for as long as we have been building websites and we reckon that the 2020 version is the seventh redesign we have done for this splendid four star hotel near the beach and centre of Ayr. The new site is built using on of our new Site Themes and includes the digital concierge and integration of Res Lynx web booking engine and ConstantContact email marketing

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Hotel Christiania | French Alps

Hotel Christiania | French Alps

This hotel is well known to many Scottish skiers and owned and operated by the man behind the seminal Alpine tour op Ski Activity. The hotel sits right on the slopes of the wonderfully attractive Les Gets resort in the Portes du Soleil area in France.

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Priory Hotel | Beauly

Priory Hotel | Beauly

We were delighted to welcome The Priory Hotel in Beauly onboard in 2019 following a recommendation from another Highlands client. The site makes use of own of our popular Themes and integrates the Bookassist web booking engine with their Guestline PMS and conversion rates have been very positive since the launch. We also did some work on the hotel branding designing their new logo and brining the fonts into the new site more effectively. The Priory complements a number of hotel and self catering sites that we support along the route of the North Coast 500

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Gailes Hotel Ayrshire

Gailes Hotel Ayrshire

We have provided web design and digital marketing for the Simpsinns Group since they opened Gailes Hotel nearly twenty years ago. The facilities have expanded to now include a state of the art driving range, golf course and shop, spa and conference and banqueting facilities. Early 2021 will see the new Resort website go live. Even so the current site remains pretty cool with some stunning photography showcasing the very best of the hotel

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Waterside Hotel Ayrshire

Waterside Hotel Ayrshire

This is a sister hotel of Gailes above and is built using the same theme and style set as part of the group branding. The three individual hotels - Old Loans in Troon is the other - are supported by a group site that focusses on core products and services driving traffic back to each of the hotels for more detail. The style of all three is the same integrating SiteMinder booking engine, vouchercart gift vouchers, ResDiary for table bookings and ConstantContact email capture.

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Crinan Hotel Argyll Coast

Crinan Hotel Argyll Coast

The Crinan is quite possibly one of our very favourite hotels because it is such a wonderful drive to go and visit and while you can do Zoom calls for everything sometimes the journey is just as important as the meeting itself! The hotel has remained faithfully in the hands of the Ryans for many a year and we delight in its quirkiness, its location, its seafood off the boat that day and the fact it is living breathing art gallery too! Utilising Bookassist booking engine and one of our new Site Themes the aim is to impart the beauty and isolation of the location to the browser.

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Black Bull Inn

Black Bull Inn

The Black Bull Inn is located in the Ayrshire countryside village of Tarbolton and has built up a very fine reputation for its dining. It is a restaurant with rooms operation and the site which was built in 2018 reflects the quality fit out of the public areas and style of service. The site is due for its bi annual refresh late 2020 as part of our monthly payments programme that ensures all client websites are updated every two years

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Anchorage Hotel Troon

Anchorage Hotel Troon

Atypical of one of the smaller hotels that we will create for. The Anchorage is in the seaside town of Troon and is well known to golfers through the generations. It has a lively bar and food operations throughout the year (except this one!) and offers budget accommodation to a wide range of visitors. This value added site offers small operators a strong visual and optimised web presence at an affordable monthly costs and integrates online reservations fully into desktop and mobile sites using Bookassist booking engine too. We believe there is no better value site on offer that is so specifically designed for the smaller hotels

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Royal Golf Hotel, Dornoch

Royal Golf Hotel, Dornoch

Perhaps the most perfectly located golf hotel in Scotland? The Royal Golf Hotel literally sits above the first tee of the wonderful Dornoch Links on the north west Highland coast. We have looked after this hotel providing not only website designs but digital support and online booking services for more than fifteen years. The Royal Golf now has its own self catering apartments site and joins its sister hotel, The Royal Marine in Brora, and links to Ness Castle and Home Farm Cottages in the group's tourism collection.

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Pentland, Norseman and Castletown Hotels

Pentland, Norseman and Castletown Hotels

This small group of characterful hotels all sit on the North Coast 500 and Plan B have been providing a range of digital services for almost a decade including website, booking engine, email marketing support, branding and other support zservices

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Plan B

Website Privacy Statement

This privacy policy sets out how Plan B uses and protects any information that you give Plan B when you use this website.

Plan B is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Plan B may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from March 1st, 2016.

What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. 
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Plan B

Website Terms and Conditions

Your use of the Plan B Web Site is subject to these terms and by using the Site you show your agreement to such terms. If you do not accept our terms, please do not use the Web Site.

Ownership of Web Site

This Web Site belongs to Plan B.


Headings used in these terms and conditions are for convenience only and shall not affect their interpretation.


The images, logos and names on this Web Site which identify Plan B or third parties and their products and services are proprietary marks of Plan B and/or the relevant third parties. Nothing contained in this Web Site shall be deemed to confer on any person any license or right on the part of Plan B or any third party with respect to any such image, logo or name.


Plan B reserves the right, at any time and without prior notice, to remove or cease to supply any product or service contained on this Web Site. In the event that such removal takes place we shall not be liable to you in any way whatsoever for such removal.

Phone Calls and Emails

Telephone calls using the telephone numbers provided on this Web Site and email correspondence with Plan B at the email addresses accessible through, or discernible from, this Web Site may be recorded or monitored. By using such communication methods you are consenting to the recording or monitoring of the same.

Telephone charges

The price of calls may vary depending on your telecoms supplier. Please check with your operator for exact charges.


Commercial use

This Web Site is for non-commercial, personal use only. The services contained on this Web Site may be supplied on a commercial basis on payment to Plan B or its service or product suppliers of its charges from time to time. Please contact us.

In the event that you use any of the services contained on this Web Site for commercial use, Plan B shall be entitled to charge you at its applicable rates in respect of such commercial use.


The copyright in the material contained in this Web Site belongs to Plan B or its licensed source. Any person may copy any part of this material, subject to the following conditions:

the material may not be used for commercial purposes;

the copies must retain any copyrights or other intellectual property notices contained in the original material;

the products and technology or processes described in this Web Site may be subject to other intellectual property rights reserved by Plan B or by other third parties with no license granted in respect of those intellectual property rights); images on this Web Site are protected by copyright as its text by IPR and may not be reproduced or appropriated in any manner without the written permission of their respective owner(s).

Changes to Terms and Records of Agreements

We reserve the right to change these terms and conditions at any time by posting changes on the Web Site. It is your responsibility to review the Web Site terms and conditions to ensure you are aware of the latest terms and conditions. Your use of this Web Site after a change has been posted will be deemed to signify your acceptance of the modified terms and conditions. We recommend that you print off and retain for your records a copy of these terms and conditions from time to time and a copy of any terms and conditions relating to any product or service which you apply for online, together with any related application form completed and submitted.

Any amendment to terms and conditions must be agreed in writing by us, or, if appropriate, by the relevant company or individual supplier with whom you contract.


Whilst Plan B has taken due care and attention in the preparation of the contents of this Web Site, this Web Site and the information, names, images, pictures, logos, icons regarding or relating to Plan B or our products and services marketed on the site (or to third party products and services), are provided on an 'as is' basis without any representation or endorsement being made and without any warranty of any kind, whether express or implied, including but not limited to, any implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy.

To the extent permitted by law, all such terms and warranties are hereby excluded. In no event will Plan B be liable, whether in contract or tort (including negligence or breach of statutory duty) or otherwise for any losses sustained and arising out of or in connection with use of this Web Site including, without limitation, loss of profits, loss of data or loss of goodwill (in all these cases whether direct or indirect) nor any indirect, economic, consequential or special loss.

Plan B does not represent that the information contained in this Web Site is accurate, comprehensive, verified or complete, and shall accept no liability for the accuracy or completeness of the information contained in this Web Site or for any reliance placed by any person on the information.

Plan B does not warrant that the functions or materials accessible from or contained in this Web Site will be uninterrupted or error free, that defects will be corrected or that this Web Site or the server that makes it available are virus or bug free or represent the full functionality, accuracy, reliability of the materials.

If any of these Terms and Conditions (or any terms and conditions relating to a product or service referred to in this Web Site) should be determined to be illegal, invalid or otherwise unenforceable by reason of the laws of any state or country in which such terms and conditions are intended to be effective, then to the extent of such illegality, invalidity or unenforceability, and in relation to such state or country only, such terms or condition shall be deleted and severed from the rest of the relevant terms and conditions and the remaining terms and conditions shall survive, remain in full force and effect and continue to be binding and enforceable. Nothing in these terms and conditions shall exclude Plan B's liability for death or personal injury resulting from negligence of Plan B.

Intellectual Property Rights

All Intellectual Property Rights (including, without limitation, all database rights, rights in designs, rights in know-how, patents and rights in inventions (in all cases whether registered or unregistered and including all rights to apply for registration) and all other intellectual or industrial property rights in any jurisdiction) in any information, content, materials, data or processes contained in or to this Web Site belong to Plan B or its licensed source. All rights of Gailes Hotel in such Intellectual Property Rights are hereby reserved.

Jurisdiction and Law

Gailes Hotel makes no representation that any product or service referred to on or through the Web Site is appropriate for use, or available in other locations. The information and other materials contained in this Web Site may not satisfy the laws of any other country and those who choose to access this Site from other locations are responsible for compliance with local laws if and to the extent local laws are applicable.

These Terms and Conditions and any terms and conditions relating to products or services described in this Web Site shall be governed by and construed in accordance with the law of Scotland. Disputes arising in relation to the same shall, unless otherwise expressly agreed, be subject to the exclusive jurisdiction of the courts of Scotland.

Links to other Web Sites

Certain (hypertext) links, advertisements or suppliers promotion will lead you to Web Sites that are not under the control of Gailes Hotel. When you activate any of these links, you will leave Plan B Web Site by opening a new window and we have no control over and will accept no responsibility or liability in respect of the material on any such other Web Site. By allowing links with third party Web Sites Plan B does not intend to solicit business or offer any security to any person in any country, directly or indirectly.

Force Majeure

Every effort will be made to carry out the contract but its due performance is subject to cancellation by Plan B or to such variation as we may find necessary as a result of inability to secure labour, materials or supplies or as a result of any act of God, War, Strike, Lockout or other labour dispute, Fire, Flood, Drought, Legislation, or other cause (whether of the foregoing class or not) beyond the sellers control.

Plan B

Website Accessibility

We have tried to make this website as accessible as possible and easy to use for everyone, regardless of circumstance or ability.

All our page templates comply with the WCAG Priority 2 checkpoints as a minimum requirement. And we make every effort to ensure that all the content on our site meets this standard too. We are making every effort to ensure that we don't exclude any users. For example:

  • We try to use clear and simple language.
  • We use alternative text for all our images 
  • Were possible the HTML we produce conforms to the standard: XHTML 1.0 Strict
  • We have tested the colours we use in the design for contrast.

We try to publish all our text content as accessible HTML rather than in other formats such as PDF. Where we do publish PDFs or other formats our policy is to make them as accessible as we can.

Please feel free to share the content of this page with your friends – simply click on where you would like to share it.

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