As a business we have been involved in the golf tourism sector for alomost thirty years as Tour Operators (Celtic LInks), Event Organisers (Scottish Golf Classics), developing destination groups and strategies (Ayrshire, Fife, Highlands and Golf Tourism Scotland) and most recently as partners to golf courses and marketing associations in building digital strategies.
Our understanding of the product and market help us to create digital solutions for golf businesses rather than simply putting up a website.
The same technology that Claymore Content Management and Database offers for hotels and accommodation providers is used in developing sites for tour operators, destination groups, ground handling agents, golf courses and marketing associations and we are proud to have relationships with so many in this sector.
Here's just a few examples, below, of golf tourism projects more recently completed by Plan B
Ayrshire Golf Scotland is one of Scotland's premier area golf marketing groups comprising of golf related tourism businesses across the county. The site was first developed in 2015 but still retains a certain freshness about it although it is in line for a full refresh for the 2021 season.
SIGTOA have been around for three decades and we have been intertwined with their fortunes over the years. The current website offers an insight into their operations and the role of their members in adding value to visitor golf to Scotland. membership website allowing each partner to update their own content in the Content Management System
This started as a consultancy project back in 2002 and spawned a superb marketing initiative for the golf courses in west Fife who lived in the shadow of the courses around St Andrews. The project has probably run its course but it generated great business for some lesser known layouts and Plan B were involved with everything form brochure design, logos and branding, ecommerce and tee time booking set up and of course the website. We will be bringing it bang up to date as an information gateway for 2021 to ensure that the gains were not lost.
Ove the past quarter of a century Plan B have been directly involved in the set up and ongoing marketing of a number of golf passes across Scotland - Links with History in Fife, Highland Golf Links, First in Fife Golf Pass and the very first one the Ayrshire Qualifiers Card. It's now been renamed the Ayrshire Golf Pas but is now probably one of the countries longest established golf passes
McLaren Travel was established in 1995 by founder Roy Anderson who built a wonderful company renowned for fabulous service. The company was acquired by husband and wife team Stewart and Lindsey Smith who retained Plan B to revamp the website for the new direction. All in all that's twenty consecutive golf seasons!
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