Plan B have been offering services to the Scottish hospitality and tourism sectors for almost thirty years and as much as it is in our very DNA to planning for the unexpected nothing could have prepared any of us for what this year has brought.

However, our ethos remains and we are committed to providing support for our clients throughout this crisis and reinforce the practices that we have promoted over the years. The environment may be more volatile than it ever has been and the future insecure but that in itself is no reason for not implementing better practices across your on and off line marketing. Your digital presence is going to be front and centre when your guests and visitors start returning and it is essential that you are ready to welcome and indeed re-educate them on the new normal.

Review | Renew | Recover is our three word starting point. We would like to help you understand how you can work through this intensely challenging period to ensure that you can come out of the other side positively.