You can have the most beautiful site in the world with more site traffic than you ever imagined but if you don't have a planned conversion strategy your bottom line could be leaking away like a sieve.
Accommodation providers, golf courses, destinations, retailers and even restaurants are faced with massive pressures from third party sites all taking an increasing portion of the bottom line.
Increasing DIRECT business is one of the most challenging areas facing all businesses regardless of market sector and maximising conversion has to become a major part of every digital strategy.
Businesses need to develop a twin track approach to improve the balance between direct and indirect conversion and compete with the giant online retailers. With more than a decade of developing online sales strategies, for our own and client businesses, we are sure we can help you.
Plan B sites can be built around your preferred ecommerce or booking engine software and we will work with you to develop a digital strategy that balances Pay per Click and other methods of online paid advertising, third party distribution and implement best practice to increase direct business.
It's your business. Isn't it time to take it back?
We'll work with you to develop a strategy which is focused on generating the results you need. Our expertise will help you grow your direct business online.
Make more sales and more money with results driven SEO. We'll help deliver an SEO strategy to drive new and profitable traffic to your site with the ultimate goal of converting that traffic into sales.
Increase your visibility worldwide with metasearch. Plan B in association with Bookassist can connect you to some of the largest metsearch channels such as Google Hotel Finder, Tripadvisor and more.
Plan B can help optimise your site to achieve the highest level of conversions. We'll review all aspects of your site design, content and customer journeys to produce the best results.
Plan B is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Plan B may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from March 1st, 2016.
We may collect the following information:
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
You may choose to restrict the collection or use of your personal information in the following ways:
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
Your use of the Plan B Web Site is subject to these terms and by using the Site you show your agreement to such terms. If you do not accept our terms, please do not use the Web Site.
This Web Site belongs to Plan B.
Headings used in these terms and conditions are for convenience only and shall not affect their interpretation.
The images, logos and names on this Web Site which identify Plan B or third parties and their products and services are proprietary marks of Plan B and/or the relevant third parties. Nothing contained in this Web Site shall be deemed to confer on any person any license or right on the part of Plan B or any third party with respect to any such image, logo or name.
Plan B reserves the right, at any time and without prior notice, to remove or cease to supply any product or service contained on this Web Site. In the event that such removal takes place we shall not be liable to you in any way whatsoever for such removal.
Telephone calls using the telephone numbers provided on this Web Site and email correspondence with Plan B at the email addresses accessible through, or discernible from, this Web Site may be recorded or monitored. By using such communication methods you are consenting to the recording or monitoring of the same.
The price of calls may vary depending on your telecoms supplier. Please check with your operator for exact charges.
This Web Site is for non-commercial, personal use only. The services contained on this Web Site may be supplied on a commercial basis on payment to Plan B or its service or product suppliers of its charges from time to time. Please contact us.
In the event that you use any of the services contained on this Web Site for commercial use, Plan B shall be entitled to charge you at its applicable rates in respect of such commercial use.
The copyright in the material contained in this Web Site belongs to Plan B or its licensed source. Any person may copy any part of this material, subject to the following conditions:
the material may not be used for commercial purposes;
the copies must retain any copyrights or other intellectual property notices contained in the original material;
the products and technology or processes described in this Web Site may be subject to other intellectual property rights reserved by Plan B or by other third parties with no license granted in respect of those intellectual property rights); images on this Web Site are protected by copyright as its text by IPR and may not be reproduced or appropriated in any manner without the written permission of their respective owner(s).
We reserve the right to change these terms and conditions at any time by posting changes on the Web Site. It is your responsibility to review the Web Site terms and conditions to ensure you are aware of the latest terms and conditions. Your use of this Web Site after a change has been posted will be deemed to signify your acceptance of the modified terms and conditions. We recommend that you print off and retain for your records a copy of these terms and conditions from time to time and a copy of any terms and conditions relating to any product or service which you apply for online, together with any related application form completed and submitted.
Any amendment to terms and conditions must be agreed in writing by us, or, if appropriate, by the relevant company or individual supplier with whom you contract.
Whilst Plan B has taken due care and attention in the preparation of the contents of this Web Site, this Web Site and the information, names, images, pictures, logos, icons regarding or relating to Plan B or our products and services marketed on the site (or to third party products and services), are provided on an 'as is' basis without any representation or endorsement being made and without any warranty of any kind, whether express or implied, including but not limited to, any implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy.
To the extent permitted by law, all such terms and warranties are hereby excluded. In no event will Plan B be liable, whether in contract or tort (including negligence or breach of statutory duty) or otherwise for any losses sustained and arising out of or in connection with use of this Web Site including, without limitation, loss of profits, loss of data or loss of goodwill (in all these cases whether direct or indirect) nor any indirect, economic, consequential or special loss.
Plan B does not represent that the information contained in this Web Site is accurate, comprehensive, verified or complete, and shall accept no liability for the accuracy or completeness of the information contained in this Web Site or for any reliance placed by any person on the information.
Plan B does not warrant that the functions or materials accessible from or contained in this Web Site will be uninterrupted or error free, that defects will be corrected or that this Web Site or the server that makes it available are virus or bug free or represent the full functionality, accuracy, reliability of the materials.
If any of these Terms and Conditions (or any terms and conditions relating to a product or service referred to in this Web Site) should be determined to be illegal, invalid or otherwise unenforceable by reason of the laws of any state or country in which such terms and conditions are intended to be effective, then to the extent of such illegality, invalidity or unenforceability, and in relation to such state or country only, such terms or condition shall be deleted and severed from the rest of the relevant terms and conditions and the remaining terms and conditions shall survive, remain in full force and effect and continue to be binding and enforceable. Nothing in these terms and conditions shall exclude Plan B's liability for death or personal injury resulting from negligence of Plan B.
All Intellectual Property Rights (including, without limitation, all database rights, rights in designs, rights in know-how, patents and rights in inventions (in all cases whether registered or unregistered and including all rights to apply for registration) and all other intellectual or industrial property rights in any jurisdiction) in any information, content, materials, data or processes contained in or to this Web Site belong to Plan B or its licensed source. All rights of Gailes Hotel in such Intellectual Property Rights are hereby reserved.
Gailes Hotel makes no representation that any product or service referred to on or through the Web Site is appropriate for use, or available in other locations. The information and other materials contained in this Web Site may not satisfy the laws of any other country and those who choose to access this Site from other locations are responsible for compliance with local laws if and to the extent local laws are applicable.
These Terms and Conditions and any terms and conditions relating to products or services described in this Web Site shall be governed by and construed in accordance with the law of Scotland. Disputes arising in relation to the same shall, unless otherwise expressly agreed, be subject to the exclusive jurisdiction of the courts of Scotland.
Certain (hypertext) links, advertisements or suppliers promotion will lead you to Web Sites that are not under the control of Gailes Hotel. When you activate any of these links, you will leave Plan B Web Site by opening a new window and we have no control over and will accept no responsibility or liability in respect of the material on any such other Web Site. By allowing links with third party Web Sites Plan B does not intend to solicit business or offer any security to any person in any country, directly or indirectly.
Every effort will be made to carry out the contract but its due performance is subject to cancellation by Plan B or to such variation as we may find necessary as a result of inability to secure labour, materials or supplies or as a result of any act of God, War, Strike, Lockout or other labour dispute, Fire, Flood, Drought, Legislation, or other cause (whether of the foregoing class or not) beyond the sellers control.
We have tried to make this website as accessible as possible and easy to use for everyone, regardless of circumstance or ability.
All our page templates comply with the WCAG Priority 2 checkpoints as a minimum requirement. And we make every effort to ensure that all the content on our site meets this standard too. We are making every effort to ensure that we don't exclude any users. For example:
We try to publish all our text content as accessible HTML rather than in other formats such as PDF. Where we do publish PDFs or other formats our policy is to make them as accessible as we can.
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