Plan B

Independent Hoteliers Website Offer

Just as we thought things in Tourism couldn't get any less certain, 2016 happened! 

Brexit and a new America First policy will certainly combine to impact on UK inbound tourism and stay at home breaks but how is still open for debate. As we write this the pound has slumped and recovered and fallen again and whilst a low valued pound would normally be good for increasing the inbound market, these are changed days and, even that is not clear.

However one thing we can continue to state with certainty is that developing an effective digital strategy is critical for all sizes of accommodation business and at the very heart of that is a visual website that looks good, has guest related content and is fully mobile friendly.

Exclusive Claymore Rooms Offer for Independent Hotels

Early January saw the launch of three new Claymore Views - our web design themes created for the hospitality sector - and we have put together a special offer for a limited number of Hotels selecting one of these templates before the 28th of February 2017.

We are giving ten businesses three months free when they purchase one of the new Claymore Rooms Views and in addition to the standard inclusions we'll also add in

  • Three Months Payment Free
  • Content Writing and Search for up to ten pages.
  • Online Health Check
  • Creation of an A4 PDF Flyer for on and off line use
  • Full access to our digital Tourism Briefings
  • Integration of your Preferred Booking Engine or
  • Bookassist Booking Engine: Free Set Up and 0% commission for three months - OPTIONAL
  • Integration of ConstantContact Email Marketing : Free Set Up (normally £395 + VAT) and approximately £20 per month.

Claymore Rooms 2017

All Claymore Rooms sites offer the following as standard

  • Online Healthcheck & Audit
  • Expanding range of Claymore Site Views (website themes)
  • Bespoke hospitality friendly Content Management Solution (CMS)
  • Fully responsive design for the mobile user.
  • Integration of client accommodation booking engine
  • Google Translate integration
  • Secure customer contact Form
  • Secure and fast Cloud based hosting package
  • Social Media Integration and Share Functions
  • Document and Brochure Download Functions
  • Easy upload of documents & images
  • Legal data & Privacy  Statements
  • Set up fo G Suite from Google (separate monthly charges may apply)

There are two options available for the Winter offer designed specifically for independant hotels.

Standard | Ten Page Site

Suite | Unlimited Content Site

Ten page responsive website with choice of design themes and ideal for the smaller independent operator.

Unlimited content managed pages with drag and drop navigation offering a full online marketing solution.

£50 per month - First three months free

Set up fee £500 + VAT

£120 per month - First three months free

Set up fee from £500 + VAT

Fixed Pages – Managed Content

Single Level Drag & Drop Navigation

Full Site Content Management

Three Users and Access Controls

Set up and integration of Blog

In-Page Image Galleries

Google Map

Secure Contact Form

½ hour/month maintenance support

Unlimited Page Creation

Multiple Level Drag & Drop Navigation

Advanced Content Management

Unlimited Users and Access Controls

Set up and integration of Blog

Unlimited In-Page Galleries

Google Map with Ponts of Interest

Secure Contact Form

1 hour/month maintenance support

New Claymore Rooms with a View!

All of our sites are powered by our own easy to use Claymore Content Management Solution and we design our own "Claymore Views" (named after Scottish Munros!) that we then tailor to your individual business requirements. Other web designers may use Word Press themes in the same way.

This month we have launched three new Claymore Rooms Views and we these are offered as a special Winter offer with the first three months FREE. You can  view a wider range of sites on our Portfolio which is also linked below.

Claymore View (Macdui)

Harbour Bar Troon

Claymore View (Ben Lui)

Black Bull Ayrshire

Claymore View (Wyvis)

Chalet Chedaliere

Downloads, Links and Further Reading

Claymore Rooms Price and Checklist 2017

Claymore Sites Portfolio

Why Invest in your Digital Strategy?

There may be unprecedented uncertainty in hospitality and tourism, however there are still some areas where we can remain pretty certain.

  • The consumer will continue to seek value for money for their short break accommodation
  • A professional digital presence will still be the most cost effective DIRECT marketing tool at the disposal of all hospitality providers.
  • The acquisition cost of third party bookings through Online Travel Agents will continue to rise
  • The importance of developing a low cost DIRECT sales strategy online will be even more important

It is therefore of critical importance that even the smallest of accommodation providers have a professional digital presence that offers the potential guest the opportunity to experience what your property and your destination has to offer and then book it - DIRECT.

Your website will continue to be your core and direct online presence. Everything else should drive traffic back to your website and for the guest to visit and convert on your site your site you must fulfil three key objectives

  • It must be able to be found by the user 
  • Once found, it must be attractive enough to hold the attention of the visitor
  • Once found and holding attention, it must be able to easily convert enquiries to booking.

The offer is to assist in upgrading your current website to a fully responsive, highly graphic website with integrated accommodation booking engine and a much more content rich accommodation and destination website.

The main benefits of the proposal would include

  • Modern visual first desktop design with mobile version
  • Booking engine to increase DIRECT low cost bookings
  • Review and edit of site content and Search tags 
  • Full control of all content, images and uploads on all pages on the site
  • Integration of a destination marketing section with pages on what to see and do in the area
  • Creation of an offers area featuring your own DIRECT sale packages to reduce the need for Groupon and other high cost promotions
  • Set up and integration of free blog
  • Integration of Google map with points of interest and routing for mobile use
  • Sophisticated mobile booking function
  • Creation of PDF Brochure Page for mailings
  • Update or set up of Google My Business, Google + and Facebook Page
  • Integration of ConstantContact email marketing function

Development Timescale

Completion within two weeks of commencement and the project plan is mapped out below. It is subject to change and depends on receipt of imagery and content as requested

Claymore Sites - Standard Package Timeframes

Standard Site Suite Site
Digital Review & Audit Week 0 Week 0
Site Design Layout Approval Week 1 Week 1
Site Structure Approval Week 2 Week 2
Content Management Training Week 2 Week 2
Site Build Process Week 3-4 Week 3-5
Site Testing Week 4  Week 5
Completion and Site Launch Week 4 Week 6
Search Engine Submissions Week 4-5 Week 6
Site Snagging and Amends Week 3 Week 6-8
Site Completion Certificate Week 4 Week 8

Plan B

Website Privacy Statement

This privacy policy sets out how Plan B uses and protects any information that you give Plan B when you use this website.

Plan B is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Plan B may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from March 1st, 2016.

What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. 
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Plan B

Website Terms and Conditions

Your use of the Plan B Web Site is subject to these terms and by using the Site you show your agreement to such terms. If you do not accept our terms, please do not use the Web Site.

Ownership of Web Site

This Web Site belongs to Plan B.

Headings

Headings used in these terms and conditions are for convenience only and shall not affect their interpretation.

Trademarks

The images, logos and names on this Web Site which identify Plan B or third parties and their products and services are proprietary marks of Plan B and/or the relevant third parties. Nothing contained in this Web Site shall be deemed to confer on any person any license or right on the part of Plan B or any third party with respect to any such image, logo or name.

Alterations

Plan B reserves the right, at any time and without prior notice, to remove or cease to supply any product or service contained on this Web Site. In the event that such removal takes place we shall not be liable to you in any way whatsoever for such removal.

Phone Calls and Emails

Telephone calls using the telephone numbers provided on this Web Site and email correspondence with Plan B at the email addresses accessible through, or discernible from, this Web Site may be recorded or monitored. By using such communication methods you are consenting to the recording or monitoring of the same.

Telephone charges

The price of calls may vary depending on your telecoms supplier. Please check with your operator for exact charges.

WEBSITE POLICIES

Commercial use

This Web Site is for non-commercial, personal use only. The services contained on this Web Site may be supplied on a commercial basis on payment to Plan B or its service or product suppliers of its charges from time to time. Please contact us.

In the event that you use any of the services contained on this Web Site for commercial use, Plan B shall be entitled to charge you at its applicable rates in respect of such commercial use.

Copyright

The copyright in the material contained in this Web Site belongs to Plan B or its licensed source. Any person may copy any part of this material, subject to the following conditions:

the material may not be used for commercial purposes;

the copies must retain any copyrights or other intellectual property notices contained in the original material;

the products and technology or processes described in this Web Site may be subject to other intellectual property rights reserved by Plan B or by other third parties with no license granted in respect of those intellectual property rights); images on this Web Site are protected by copyright as its text by IPR and may not be reproduced or appropriated in any manner without the written permission of their respective owner(s).

Changes to Terms and Records of Agreements

We reserve the right to change these terms and conditions at any time by posting changes on the Web Site. It is your responsibility to review the Web Site terms and conditions to ensure you are aware of the latest terms and conditions. Your use of this Web Site after a change has been posted will be deemed to signify your acceptance of the modified terms and conditions. We recommend that you print off and retain for your records a copy of these terms and conditions from time to time and a copy of any terms and conditions relating to any product or service which you apply for online, together with any related application form completed and submitted.

Any amendment to terms and conditions must be agreed in writing by us, or, if appropriate, by the relevant company or individual supplier with whom you contract.

Disclaimers

Whilst Plan B has taken due care and attention in the preparation of the contents of this Web Site, this Web Site and the information, names, images, pictures, logos, icons regarding or relating to Plan B or our products and services marketed on the site (or to third party products and services), are provided on an 'as is' basis without any representation or endorsement being made and without any warranty of any kind, whether express or implied, including but not limited to, any implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy.

To the extent permitted by law, all such terms and warranties are hereby excluded. In no event will Plan B be liable, whether in contract or tort (including negligence or breach of statutory duty) or otherwise for any losses sustained and arising out of or in connection with use of this Web Site including, without limitation, loss of profits, loss of data or loss of goodwill (in all these cases whether direct or indirect) nor any indirect, economic, consequential or special loss.

Plan B does not represent that the information contained in this Web Site is accurate, comprehensive, verified or complete, and shall accept no liability for the accuracy or completeness of the information contained in this Web Site or for any reliance placed by any person on the information.

Plan B does not warrant that the functions or materials accessible from or contained in this Web Site will be uninterrupted or error free, that defects will be corrected or that this Web Site or the server that makes it available are virus or bug free or represent the full functionality, accuracy, reliability of the materials.

If any of these Terms and Conditions (or any terms and conditions relating to a product or service referred to in this Web Site) should be determined to be illegal, invalid or otherwise unenforceable by reason of the laws of any state or country in which such terms and conditions are intended to be effective, then to the extent of such illegality, invalidity or unenforceability, and in relation to such state or country only, such terms or condition shall be deleted and severed from the rest of the relevant terms and conditions and the remaining terms and conditions shall survive, remain in full force and effect and continue to be binding and enforceable. Nothing in these terms and conditions shall exclude Plan B's liability for death or personal injury resulting from negligence of Plan B.

Intellectual Property Rights

All Intellectual Property Rights (including, without limitation, all database rights, rights in designs, rights in know-how, patents and rights in inventions (in all cases whether registered or unregistered and including all rights to apply for registration) and all other intellectual or industrial property rights in any jurisdiction) in any information, content, materials, data or processes contained in or to this Web Site belong to Plan B or its licensed source. All rights of Gailes Hotel in such Intellectual Property Rights are hereby reserved.

Jurisdiction and Law

Gailes Hotel makes no representation that any product or service referred to on or through the Web Site is appropriate for use, or available in other locations. The information and other materials contained in this Web Site may not satisfy the laws of any other country and those who choose to access this Site from other locations are responsible for compliance with local laws if and to the extent local laws are applicable.

These Terms and Conditions and any terms and conditions relating to products or services described in this Web Site shall be governed by and construed in accordance with the law of Scotland. Disputes arising in relation to the same shall, unless otherwise expressly agreed, be subject to the exclusive jurisdiction of the courts of Scotland.

Links to other Web Sites

Certain (hypertext) links, advertisements or suppliers promotion will lead you to Web Sites that are not under the control of Gailes Hotel. When you activate any of these links, you will leave Plan B Web Site by opening a new window and we have no control over and will accept no responsibility or liability in respect of the material on any such other Web Site. By allowing links with third party Web Sites Plan B does not intend to solicit business or offer any security to any person in any country, directly or indirectly.

Force Majeure

Every effort will be made to carry out the contract but its due performance is subject to cancellation by Plan B or to such variation as we may find necessary as a result of inability to secure labour, materials or supplies or as a result of any act of God, War, Strike, Lockout or other labour dispute, Fire, Flood, Drought, Legislation, or other cause (whether of the foregoing class or not) beyond the sellers control.

Plan B

Website Accessibility

We have tried to make this website as accessible as possible and easy to use for everyone, regardless of circumstance or ability.

All our page templates comply with the WCAG Priority 2 checkpoints as a minimum requirement. And we make every effort to ensure that all the content on our site meets this standard too. We are making every effort to ensure that we don't exclude any users. For example:

  • We try to use clear and simple language.
  • We use alternative text for all our images 
  • Were possible the HTML we produce conforms to the standard: XHTML 1.0 Strict
  • We have tested the colours we use in the design for contrast.

We try to publish all our text content as accessible HTML rather than in other formats such as PDF. Where we do publish PDFs or other formats our policy is to make them as accessible as we can.

Please feel free to share the content of this page with your friends – simply click on where you would like to share it.

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